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The
United
States’ Latino (Hispanic) population of
40.4 million is increasing rapidly.
By 2020, Latinos will account for 41% of the U.S. population with a median
age of 27 compared to age 36 for the general population, which translates
to a significant market for Corporate America.
Contact Vista
Latinos to help you to be successful in reaching a very complex market
derived of three generations (tres generaciones) of Latinos living in the
U.S. - Foreign Born Spanish
Speaking, U.S. Raised Bilingual Speakers, and U.S. Born English
Speakers. Our goal is
to maximize your profit by making your marketing and advertising execution
successful in reaching the nation’s largest minority group. Latinos have a purchasing power of
$650 billion today, and it is expected to grow to $1 trillion by
the end of the decade.
Source: 2003 U.S.
Census |
Terry
Beltrán-Miller is a senior marketing
professional with over 16 years of experience and an MBA in Marketing and
Management. Beltrán-Miller has experience with multicultural marketing for the
Hispanic, Women, Youth, Mobility, and other international markets, as well
as for the general U.S. marketplace. Areas of expertise include integrated marketing
plan development and execution, sales programs, strategic planning,
advertising, direct marketing, customer relationship management
entertainment marketing, sponsorships and promotions, international
marketing, web design, and market research.
Terry Beltrán-Miller formerly was with General
Motors and Univision. She has
worked with several globally recognized organizations including the
National Basketball Association, Walt Disney Corporation, PBS, Intel,
BabyCenter.com, The Council of Fashion Designers, and World Wide
Productions entertainment.
In 2002, Ms.
Beltrán-Miller served as Chairwoman of Automation Alley's GLIMA - Great Lakes Interactive Marketing Association. She served as the Marketing Chair for the 2005 Hispanic Business Alliance Exposition and Economic Summit and served as Vice President of Memberships in 2006 and in 2007 as the President for the National Society of Hispanic MBA's Detroit Chapter
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